AR in eCommerce
for Leading Global Brands
What is AR and how does it work?
Augmented reality (AR) is the integration of digital information with the user’s environment in real-time. It is used to visually change natural environments in some way to provide additional information to the shoppers. The primary benefit of AR is that it manages to blend digital and three-dimensional (3D) components with an individual’s perception of the real world. The customers can examine a product in 3D format and place it in a real-life environment as the view in your room features. AR helps bridge the gap between the digital world and reality. Sellers always look for new ways to engage customers and create an interactive shopping experience, Augmented reality (AR) is one technology that is being used frequently in e-commerce by marketplaces like Amazon & Wayfair. By looking at a product placed within a real-life environment, a customer can have a better understanding of the product. This increases engagement, and sales and guarantee higher purchase confidence.
Augmented reality starts with a camera-equipped
device such as a smartphone or a tablet. When a user points the device and looks at an object, the software recognizes it through computer vision technology, which analyses the video stream.